Merseyside PR firm Polaris Media has secured four new deals in the maritime sector.
The wins include Polaris’ first maritime clients on the East Coast and South Coast, Hull winch manufacturer Romica and Kent ship engine starter maker Kineteco. Both manufacturers have signed for UK and overseas awareness raising campaigns.
Meanwhile, Polaris has also picked up orders from Oman Shipping Company, one of the biggest ship operators in the Gulf, to promote a new feeder service it is running between the Omani ports of Salalah, Duqm and Sohar to Jebel Ali in the UAE. In addition, Mumbai based ship management company MMSI, part of the Japanese Meiji Shipping Group, has appointed Polaris to promote its supply of seafarers to the international tanker market. MMSI has one of the highest crew retention rates in the shipping industry.
Polaris director Ben Pinnington said the company’s track record in maritime built over years of working on Merseyside is helping it grow outside the region. “We identified a gap in the market for a maritime specialist PR firm and have worked hard over the last five years to promote our service locally, nationally and internationally,” he said. “It is great to see this paying off with winning work outside the region and the UK. Our unique expertise and knowledge enables us to help clients solve the difficulty of raising awareness in the vast international maritime market place. We use a combination of publicity, digital media, events and partnerships with overseas marketing companies to put our clients on the map. Our clients benefit by being better known and understood by the market place, demonstrating they have momentum which in turn creates opportunities.”
Ben said Polaris has identified the UK, Middle East and India as key growth markets.“We visited Oman and India earlier this year and signed a partnership with Marex Media, one of India’s prime maritime marketing agencies based in Mumbai,” he said. “Our partnership with Marex was welcomed by the Indian Government director general of shipping Deepak Shetty who attended our launch. Mr Shetty was very supportive of UK maritime firms helping India develop its maritime infrastructure reflecting the deep bonds between India and the UK. For example India is investing billions in its maritime infrastructure and inland waterways which presents many opportunities for British companies. Through partnerships like this Polaris is aiming to improve our network of contacts and strengthen our offering giving clients greater value and greater impact.”
Polaris has grown its team to nine and specialises in maritime, engineering, energy and construction. In the last year Polaris has diversified its operations to include digital publishing with the www.IndiaGBnews.com and www.OmanGBnews.com the only dedicated news websites reporting Anglo Indian and Anglo Omani news.
Polaris’ clients include Cammell Laird, Roxtec, the Maritime Foundation, Mitchell Charlesworth and James Troop & Co.
News release from Polaris Media, Merseyside UK based maritime and industry PR firm