Iain Parsons MarketingIPM - Specialists in Brand Development, Strategy Definition, & Tactical Implementation, providing support services to an international client base.
Marketing Specialists developing national and international brands, driving business growth, and designing innovative campaigns, using strong strategic planning, project management and relationship building skills.
Creative in approach, delivering performance improvement, market expansion and profile enhancement, through the development, implementation and management of comprehensive marketing plans.
Expert in organising and managing internal and external staff to deliver integrated solutions designed to meet and exceed corporate and business objectives.
- Quality Interim Management
- On Time Project Management
- Dynamic Event Management
- Innovative Strategic Marketing
- Revenue Stream Creation
- Profit Boosting Brand Development
- Engaging Internal Communications
- Insightful Market Research
- High Profile Public Relations
- Innovative Sales Promotion
- Reliable Sales Team Support
- Powerful Direct Marketing
- Powerful Online Marketing
- Powerful Collateral Development
- Leading Edge Employee Engagement and Wellbeing
Some IPM Success Stories include……..
- Created and developed “Best Companies Accreditation”, an industry standard now run in parallel with the annual “Sunday Times Best Companies to Work for” list
- Strengthened membership of an established Chartered Institute through implementation of a new global corporate identity
- Defined and managed marketing support strategies that helped a national logistics business to grow from £25m to £60m in 4 years
- Helped a regional service company to profitably grow from £2m to £12m in 8 years by designing and managing a focused brand building and communications plan
- Recommended a range of strategies to assist a Championship football club to achieve a growth in attendances despite competition from high profile local premiership clubs
- Specified and project managed development of online marketing for a variety of service companies
- Developed and managed a series of campaign initiatives that optimised sales force focus and effectiveness, resulting in improved profit performance worldwide
- Developed and managed many national and international conferences for a variety of companies to inspire staff and recognise performance
- Established a programme of worldwide market research for a leading global company that generated insights which enabled system and service improvements, which supported increased profit performance
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