Date: 5 April 2016
Time: 07:45 – 09:00am
Venue: Maritime & Engineering College North West (MECNW), Monks Ferry, Birkenhead CH41 5LH
Guest Presentation: ‘Marketing Transformational Infrastructure’ by Julia Bradley, Group Marketing Director, Peel Ports Group
It’s something of an understatement to say it’s been a busy first three months at Mersey Maritime but as we hit Q2 of 2016 we’re keen to keep the momentum going. For your delight and delectation in April, therefore, we secured the presence of Group Marketing Director Julia Bradley, who joined Peel Ports Group in 2013 with a brief to apply the conventional rules of marketing to a B2B audience, in an infrastructure business where the return on investment is measured in years, not months.
Julia’s presentation explored the strategies and tactics deployed in the delivery of some of Peel’s key infrastructure projects including Liverpool2, the Manchester Ship Canal and others currently in development.
Based in Liverpool, Julia is the Group Marketing Director and leader within business responsible for building the profile of Peel Ports Group and communicating the business proposition and its strategic initiatives including Liverpool2, the new £300m deep-water container terminal opening in 2016 and the Manchester Ship Canal.
With over 25 years experience in B2C and B2B, Julia is a commercially experienced marketing professional working predominantly, but not exclusively, in highly competitive FTSE 250 or equivalent organisations, including Robert McBride’s, Moy Park and Antler.