Date: 3 May 2016
Time: 07:45 – 09:00am
Venue: Maritime & Engineering College North West (MECNW), Monks Ferry, Birkenhead CH41 5LH
Guest Presentation: Guest Presentation by Mark Povall, Director of Air Service Development, Liverpool John Lennon Airport
Here in the UK, the month of May is celebrated as National Smile Month, so guest’s had a couple of days to practise before joining us for our next Face-2-Face meeting that was an exceedingly cheery affair.
Our guest speaker for May was Mark Povall, Director of Air Service Development at Liverpool John Lennon Airport. Mark is responsible for driving the development of airline passenger traffic and capacity at LJLA and for raising awareness of the airport’s route network through marketing and PR activity. He said: “There have been many changes at the airport over the past few years with some major challenges faced – and overcome – and the airport returning to growth last year. The success of the airport is inextricably linked to the region’s economy, and vice versa.” With this in mind, Mark talked about how the airport tackles the challenges, set out the thinking behind LJLA’s strategy and vision for growth and discussed how the airport works with and support fellow members of Mersey Maritime moving forward.
Mark Povall’s Biography
Mark Povall joined Liverpool Airport in July 2013 and is responsible for driving the development of airline passenger traffic and capacity at Liverpool John Lennon Airport through the addition of new airlines and working with existing carriers. The role also encompasses raising awareness of the airport and the route network within the Airport’s catchment area through Marketing and PR activity.
Mr Povall has twenty years of experience working in the airport industry, with a major focus on air service development. He joined the airport having most recently worked for Abu Dhabi Airports Company, looking after the sector leading Airline Marketing team, where he spent five years successfully raising the profile of Abu Dhabi within the airline industry.
Prior to this, Mr Povall worked at Brussels Airport in an airline business development function with a specific focus on working with low cost airlines. He has previous experience of working for Liverpool Airport as part of the Commercial team between 1999 and 2006 that helped make the Airport one of the fastest growing airports in the UK at that time.
Mr Povall holds a Masters Degree in Air Transport Management from Cranfield University, and a Bachelors degree in Air Transport Engineering from City University in London.